The GMCC CEO forum was well attended and a lot of great information on Diversity Marketing was shared by Ray Allen, Publisher of Wisconsin Times. The most important thing that stuck out in my mind is if you want to reach a larger diverse market audience you would be wise to invest in hiring and training a diverse workforce to maintain the ever growing and changing market place.

Some of the struggles in this area are companies that work on diversifying their workforce and take on this task by alone when sharing of successes and failures amongst other companies would ease the pain of reaching a more diverse market.